The Importance of Color for Car Wraps

Having your vehicle wrapped is considered one of the most cost-effective ways to advertise your business. Having just one vehicle wrapped can generate anywhere between 30,000 – 70,000 impressions a day! The potential to reach your audience has never been higher. With such a large opportunity to make an impression on the people you drive by, it’s important to make sure that you get every aspect of the car wrap correct. This even includes the color for car wraps. 

You may not think about it on a day-to-day basis, but different colors can evoke different emotions and feelings from different people. This is why the importance of color for car wraps is something you need to consider. Here are some tips for making sure the colors on your next car wrap are done correctly.

Choosing The Right Color for Car Wraps

Have you been internally debating what color you want to go with for your next car wrap? No matter what business you are in, color selection is an important decision. Colors play a very important role in attracting the right customers to your business. Psychologists have done studies for years about how colors can affect our perception of something. A study done by the Academy of Marketing Science shows that color plays a large role in our purchasing decisions. This applies to businesses and how we perceive them. 

The colors you choose for your car wrap need to not only reflect the colors of your logo but also the personality of your business. Customers who can relate to the personality of your business are much more likely to interact with it. So, which colors will work the best for you?

The Meaning Behind Each Color

When it comes to color selection, you have total freedom to choose. There’s no right or wrong answer, it all depends on the type of audience you want to attract. Here’s what each popular color represents:

  • Black: This color is used to display luxury. Think about black tie events and black dresses. Use this color if you want to appear classic, sophisticated, and in control.
  • White: White is used to appearing fresh, youthful, and economical. 
  • Gray: Gray is, quite literally, the perfect blend of white and black. It comes off with maturity, dignity, and tradition. 
  • Green: Green is associated with the environment and finances.
  • Red: For those wanting to appear youthful, modern, and aggressive, red is for you.
  • Blue: Blue is the most popular color in the world. Go with blue if you want to appear serious and trustful.
  • Yellow: Yellow is a youthful color that displays friendliness and cheerfulness.
  • Brown: Brown works for those wanting to be rugger, serious, and masculine.
  • Purple: Purple works amazingly well for those wanting a touch of femininity.
  • Orange: Orange will help grab the attention of anyone on the road. It displays energetic, playful energy. 

Keep Goals in Mind

It’s important to choose colors not based on personal preference, but on what would work best for what you’re advertising. Ask yourself these questions:

  • Do these colors reflect my business’s personality?
  • Do these colors target the correct audience?
  • Are these colors different from my competitors?
  • Do these colors work for the product/service I’m selling? 

Follow the 60-30-10 Rule

Chances are you’re going to use more than one color. The 60-30-10 rule is typically used for interior design but it can also be applied here. 

The rule is simple. Sixty percent of your wrap should be the primary color you want to go with. Thirty percent of the graphics should consist of your secondary color. Ten percent of the graphics should be composed of your accent color of choice. 

Get Your Car Wrapped Now!

There’s a lot that goes into the design of your car wrap, even color choices play a big role. A poorly designed car wrap can end up hurting your business more than helping. If you’re thinking about getting a car wrap, make sure it’s done right and choose GNS Wraps. We will help you through the entire process, even with the colors! Contact us today to get your business’s name out there. 

5 Vehicle Graphic Pitfalls to Avoid

Anyone who wants a vehicle graphic will want it to look amazing. Unfortunately, not everyone is familiar with graphic design and what makes a good vehicle graphic. Vehicle graphics are meant to positively enhance the appearance of your vehicle or bring more attention to your business. Not knowing how to create a good vehicle graphic can result in a messy, cluttered wrap that doesn’t get the message across. 

To ensure your vehicle wrap is amazing, avoid these 5 common graphic pitfalls.

1. Hard to Read Font

If you’re getting your vehicle wrapped for business purposes, you want to make sure that everyone who sees the wrap can read it and understand it. If they can’t read what’s on the wrap it will not help you or your business grow. 

The best option is to use a font that is easy to read from a long distance. These can be fonts that are blocky, similar to what you would see on highway signs and billboards. You don’t want to use a cursive font or one that can be difficult to read from a distance. It’s important to make the font big enough that everyone can see it.

2. Too Much Text

Using too much text is another big mistake. Of course, it’s important to have your business name and phone number on the vehicle, but you don’t want to have an overload of information on the vehicle as the information can get lost. 

Roads are already areas full of information and distractions, especially in high traffic areas like cities and highways. You want people to be able to read your vehicle information in about three seconds of spotting it. This is why it’s so important to keep your wrap simple and introduce a message or logo that’s easy for potential customers to understand.

3. Too Many Vehicle Graphics

When it comes to graphics, people will often think that bigger is better since more people will see it. This is far from the truth. Graphics should be used to help emphasize important details and add visual interest, not overwhelm the viewer with too much color or details. 

You want the message to be seen, just don’t go overboard. Using too many vehicle graphics can make your message seem desperate and overkill. If you want people to remember your graphic, putting too much will have the opposite effect.

4. Bad Placement

Where you put your graphics will depend on what type of vehicle they are being put on. A large box truck or van could benefit from having a vehicle graphic on the side or back. Smaller vehicles or sedans will benefit from graphics on the back window or tailgate.

5. Vehicle Graphic with no Call-to-Action

A call to action is a must. People need to know what to do once they’ve seen your graphic. Something like “Call Now” or “Visit Our Website” are examples of calls to action. Asking for a response will encourage those who see your graphic to act on it. No call to action eliminates the reason for getting a vehicle graphic in the first place. 

Vehicle Graphics Done Right

If you need a new vehicle graphic installed or you need help planning your vehicle graphic, GNS Wraps is here to help. Our team of graphic designers and car wrap professionals will know exactly what to do to help you. Contact us today to get a vehicle wrap that works. 

While driving around town, you may have seen vans with partial or full wraps. These wraps are very similar to car wraps, except these van wraps are mostly seen on commercial vans. Vans like this are an incredible way to capture attention quickly and efficiently. 

The better a van wrap looks, the better it will perform in the real world. This is because the vehicles on the road are a reflection of your organization. This means the better quality a wrap is, the better people will think about your company. GNS Wraps can help make your vans look incredible with premium van wraps using only the best materials. 

Why Do You Need Van Wraps?

Van wraps can do a lot more for you, your van, and your organization than you may think at first. A van wrap can assist with the following:

Generate Traffic to an Entity

Company vans are almost always on the road moving around. As an example, a delivery van in South Florida could move products to somewhere as far as North Carolina. A smart business owner would take this opportunity to wrap their van and have it spread your message/service everywhere it goes.

These wraps can display crucial information such as contact info, a website, or where they can be found. 

Save Money

Advertising methods such as TV or radio can be expensive. Looking at the cost per impression, van wraps are $1.40 lower than the cost of billboards and over $78 lower than radio ads. 

Long-Lasting Van Wraps

Van wraps can stay in pristine condition for up to six years. Some factors that affect this include:

  • Wrap materials 
  • The professionalism of the installer
  • Care taken for the wrap

Ensure that the person installing the wrap is trustworthy, reliable, and uses good materials. There are also warranties available for your wrap in case something goes wrong. 

Van wraps also protect the paint on the van by acting as a barrier from dirt, weather, and other debris on the road. 

Wrap Artwork

Wrapping a van gives you full creative control over what goes on in it. This allows you to add any color or pattern that you desire. You can include as much or as little information as you’d like. Take this opportunity to use elements that bring out your organization’s theme and message. 

Get Your Van Wrapped by GNS

If you’re ready to make your van stand out from the crowd and bring more attention to your business, it’s time to contact GNS Wraps. We are your professional van wrap installer in South Florida. We use only the best materials and we ensure you you’ll walk away happy with your wrap. To schedule your wrap, visit our contact page today

No matter if it’s a logo, letter, color, or banner, every brand has a graphic that makes them stand out from the crowd. The way the graphic looks and feels can vary greatly on how it’s used. If you’re getting fleet graphics, you want to make sure that they reflect the personality of your brand and it can take a few creative risks to do so. GNS Wraps wants to help your fleet graphics stand out and help people recognize your brand whenever they’re on the road. Below are a few ways that you can make that happen.

Use Different Colors

The colors that you pick for your fleet graphics will play a big role in how your customers and employees view your company. Think of how you use colors in your branding. A marketing agency will want to use bright colors that attract attention while a funeral home will want to use muted, darker colors and tones. 

Your fleet graphics should accurately reflect the personality of your brand. If your brand is bright and whimsical, then your graphics should follow that same pattern. 

Fonts

Whether it’s numbers, letters, or full words, fonts have a big impact on your brand. Think of how others will perceive it. What kind of personality do your brand and logo carry? Is it elegant, artistic, or fun? 

Placement

When designing fleet graphics, you should consider where they are placed. If it’s multiple vehicles, place them in a way that they can be interchangeable. Consider where the graphic will be placed on each vehicle. It’s important that people driving by getting the necessary information about your company. 

Design Elements

You have full freedom when creating graphics so make sure to use different images, banners, and logos on your vehicle. You can display images related to your business on the doors, windows, and interior. Using a mascot or creative symbol also helps people create an image of your brand. 

Materials

There are different ways to create your fleet graphics. Vinyl wrapping is the most popular option but you can also do magnetic graphics. 

Tagline

Using a simple statement to describe your brand is a good way to portray your fleet graphics. You can do something simple like “It’s fun to shop here” or something that encompasses your brand a little better.

Don’t Overcomplicate Your Fleet Graphics

Lastly, keep your graphics simple. Your graphics should portray your branding but it shouldn’t be overwhelming. Make sure to consider the size of your vehicle so you know how much space you have to work with. 

Fleet Graphics Done Right

Fleet graphics can grow your brand and reflect what your company does. These graphics can be powerful marketing tools if done right and GNS Wraps knows exactly what they’re doing. If you’re ready to have your fleet wrapped or you have any questions, visit our contact page to get started.

Vehicle graphics are known for their long-lasting life span and amazing durability. They will, after some time, begin to fade away and peel off. On average, you can expect a vehicle graphic to last about five years, although if they are taken care of properly they may last up to ten years. The length of a vehicle graphic also depends on the quality of the adhesive and the vehicle they’re applied to.

GNS Wraps has been supplying premium vehicle graphics in the South Florida area for years and wants to help your graphics stand out. GNS Wraps wants to give you some advice on keeping your vehicle graphics as clean as possible.

When is Professional Services Needed?

If you decide to use a professional service to clean or restore your graphics, make sure to do some research first. A company that has only been in business for a short period of time can sometimes do spotty work. You should also see how they go about their cleaning method. A reputable company, like GNS Wraps, will use environmentally friendly products that are sure to make your graphics look incredible. 

How Can I Keep My Vehicle Graphics Looking Good?

When trying to keep your vehicle graphics fresh, there are a few ways you can do it:

Make sure to clean the graphics properly, especially if they have had long exposure to heat or sunlight. If there is dried mud or dirt on the graphics, use a soft, non-abrasive cleaner, and a soft-bristled brush. If the graphic has begun to peel, a professional service can either repair it or remove it without causing any damage to your vehicle. 

The less time your vehicle graphics are exposed to the sun, the longer they will retain their color. Dirt and grime on a graphic can cause the adhesive surface to become brittle and crack, resulting in damage to not only the graphic but also the vehicle.

Refrain from using a pressure sprayer when cleaning your vehicle. The intense pressure can cause your wraps to peel, fade, or crack.

A Temporary Fix for Vehicle Graphics

GNS Wraps can help make your graphic look crisp for longer. We can apply a temporary decal, paint over the graphic, or apply an overlay. If the graphic is severely damaged, a temporary fix may not be enough to fix it. 

Get Wrapped Today

Vehicle graphics are a fun and intuitive way to grow your business and get your name out there. There’s a lot that goes into creating a vehicle wrap but it’s important to get it right so you can get the most out of it. If you’re looking to get your vehicle wrapped, contact GNS Wraps today. We’re happy to answer any questions you may have. Visit our contact page or call us at 561-502-2605 for more info.

Car wrap damage is affected by both hot and cold weather, so it’s important to take the right precautions to protect your car wrap.

As the temperatures continue to drop, you might be curious about how to protect your car wrap from the colder weather. Thankfully, protecting your car wrap from cold weather isn’t very difficult. Only a few steps have to be taken and you can rest easy knowing that your wrap will be in perfect condition after the weather rises again and the snow (if your area gets it) has melted away. 

 

Scraping Causes Car Wrap Damage

It’s common knowledge but when it gets, frost will often build on the surfaces of cars. When this happens, our first instinct is to grab an ice scrapper and start scraping away at it. While effective, it can often damage your car and, more specifically, your vehicle wrap. A typically vinyl car wrap will last on average five to seven years if taken care of properly. Just like the paint on a car, vinyl will become damaged if continually scratched and scrapped.

 

Clean Your Wrap

With the winter season, you’re more likely to experience rain, wind, and snow. These are the perfect conditions for your vehicle wrap to become dirty. It may not be the ideal temperature, but cleaning your car wrap will ensure that it lasts a long time. Waiting too long to clear your car from dirt and debris will result in it becoming thicker and harder to remove. This debris will cause you to scrub harder and longer which can leave damage to your wrap. By keeping your vehicle clean, you avoid the trouble of having to scrub more which in turn keeps your wrap from peeling and becoming damaged.

 

Clear the Snow

When snow is left on a surface, especially the surface of a car, it can turn into ice which is even harder to remove. It’s best to try and clear the snow as often as you can to prevent a further headache in the future. Ice will stick to the vinyl wrapping, making it very difficult to clean and can result in damage to your wrap. Snow is much easier to brush off compared to the hard nature of ice.

 

Keep it Covered

Covered parking may not be available to everyone, but if it is, make sure to use it. This is the most effective way to keep a car wrap from being damaged by winter conditions. Garages, carports, or any other sort of covering, even a tarp, will help prevent damage to the vinyl. It’s also a good idea to take notice where you park your car. Parking under a tree can result in snow pouring down on your car or branches breaking off and scraping your wrap. The worst thing that can happen is a heavy branch breaking off and leaving even more damage than just a wrap. 

 

Looking to Wrap?

Have you experienced damage to your wrap due to weather conditions or looking to have a fresh wrap done? If you have any questions or need assistance fixing a wrap, GNS Wraps of West Palm Beach can help you out. You can stop by anytime or give us a call at 561-502-2605. We may not be able to control the weather, but we can help prevent damage from occurring to your wrap.

The decision has been made to wrap your next round of business vehicles. Now comes the difficult decision of what it should look like. The next big decision you have to overcome is whether or not you should get a full or partial car wrap. While both decisions can help transform your fleet of vehicles, there are a few things that should be taken into consideration before deciding whether or not a full or partial car wrap is the right choice.

 

Type of Vehicle

The first thing that needs to be considered is the type of vehicle you’ll be wrapping. The most important aspect to be looking at is the size and shape of the vehicle the wrap is going to be installed on. A full or partial car wrap can often depend on these as different form factors play a role in price and finer detail. A vehicle that has large expanses of space often plays well with partial car wraps. These types of vehicles often include large trucks or vans. If it’s a smaller car a full wrap offers the best value as well as more of an impact for the design that you decide to go with.

 

Color of Vehicle

You may think that the color of the car wouldn’t matter since it’s being wrapped, however, the color can sometimes play well with the logo or wrap that you’re going with. If you’re thinking about a full or partial car wrap, try comparing it to the color of the vehicle. If it goes well, let some of the colors shine through with a partial wrap. On the other hand, if you’re wrapping an entire fleet of vehicles with mismatched colors or the original color just doesn’t pair well, a full wrap is always the way to go. To a business, image is everything, and having a group of vehicles that don’t match doesn’t leave a good impression.

 

Budget

When deciding between a full or partial car wrap, the budget can often play an important role, especially for a fleet of business vehicles. Partial wraps will obviously be less expensive compared to full wraps, but other factors must be considered such as type of vehicle, design needs, and if any assistance is required with coming up with a design. Contact the GNS Wrap team to help with any assistance on budget.

 

Ready to Get Wrapped

A full or partial car wrap can make all the difference in the world when done correctly. If you’re ready to make your business’s fleet of vehicles or your own personal vehicle pop, visit our contact page today or call us at 561.502.2605

While there are tons of different reasons to invest in a vehicle wrap, there are a few things that should always be included to make sure you get the most out of your vehicle wrap. You don’t want to rush your design as there are a lot of important details you could miss. Make sure your color scheme is correct and your message is clearly important, but there could be some smaller details that you’re missing. GNS Wraps wants you to be happy and proud about the vehicle wrap you go with, which is why we wanted to show you some details you could be missing.

 

Logo

Before you submit your design, make sure your logo is present on your vehicle wrap. A logo is one of the most important assets a business has. It’s the logo that people remember when they think of your business so you want it to stand out. Your logo being recognizable will allow people to remember what it is and will display a clear message about who you are and what you do.

 

Bullet Points

While the logo will give people a way to remember what you do, some bullet points with the logo can help people further understand the exact services you provide. You want these bullet points to be concise and easy to read. People driving by you won’t have time to read long sentences or small font, so make sure it’ll be easy to read quickly while also getting the message across. 

 

Contact Information

Now that people know your business and exactly what it is you do, you’ll need a way for people to get in contact with you. This can be a business phone number, email, website, or any other easy way to reach you. Your phone number should be the highest priority as they can often be hidden and hard to find. It should be easy to locate and easy to read.

 

QR Code

QR codes are a newer trend so it makes sense if you haven’t seen many on vehicle wraps. These codes are extremely helpful for getting all the information you want someone to have in an instant. All it requires is a quick scan rather than trying to type in all the different information.

 

Social Media

Lastly, you want to include all of your social media handles. The world of social media is growing exponentially, so it’s important to have that information included as well. These handles can help you connect with people more than ever before. 

 

Get Wrapped Today

Vehicle wraps are a fun and intuitive way to grow your business and get your name out there. There’s a lot that goes into creating a vehicle wrap but it’s important to get it right so you can get the most out of it. If you’re looking to get your vehicle wrapped, contact GNS Wraps today. We’re happy to answer any questions you may have. Visit our contact page or call us at 561-502-2605 for more info.

Have you ever seen a car, truck, or van wrapped in a bright advertisement? You may think how can these mobile billboards (vehicle wraps) can help your small business sore even higher. 

GNS Wraps wants to help you see the benefits of vehicle wraps for your small business and put together this complete guide on everything vehicle wraps.

 

What Are Vehicle Wraps?

 

Vehicle wraps are custom vinyl prints that are applied to any car or van. With the help of graphic design software, you can have any graphic, wording, or slogan put on the print. Eye-catching colors and graphics are always the best as they grab the most attention from people driving by. 

Just like the design, you can choose how big you want the wrap to be. You can choose to have an entire vehicle wrapped or you can have just the windows wrapped. 

 

Are They Effective? 

 

In the world of marketing, there’s no end to the number of things you can do to promote yourself and your business, so it makes sense that vehicle wraps may not be the first thing you think of. Based on the following stats, however, you may want to put more thought into getting a vehicle wrap. 

  • Vehicle wraps generate anywhere from 30,000 – 70,000 impressions a day on the road
  • Mobile advertising, like vehicle wraps, generates 2.5 times more leads than a standard billboard.

Based on these numbers, it’s easy to see why small businesses would want to invest in vehicle wraps. 

 

Only For Large Businesses?

 

Many small businesses owners will be turned off by the idea of vehicle wraps as they think they are only meant for large companies with large vehicle fleets. This couldn’t be farther from the truth. Even if your business doesn’t own a company vehicle, you can still wrap a personal vehicle with your business’s name or slogan. 

Not taking advantage of vehicle wraps for your small business is a mistake as it helps legitimize and show the local area your business and logo.

 

How Do Vehicle Wraps Compare?

 

According to the Outdoor Advertising Association of America, vehicle wraps are a form of “outdoor advertising”. This form of advertising is considered to be the most effective and efficient way of advertising outside of the home. Vehicle wraps reach more consumers at a much lower price than any other form of outdoor advertising.

On average, you’ll be paying four cents for every thousand impressions. Compared to billboards, signs, and other forms of advertising, this is an extremely valued way of advertising. 

 

Looking To Grow?

 

Vehicle wraps can help grow and support your small business, so why not get started today. GNS Wraps are the vehicle wrap experts and want to help your vehicle outshine the competition. Visit our contact page or call us at 561.502.2605 to get started.

Everyone’s looking for a competitive advantage when it comes to advertising their business or product, which is exactly what a car part wrap can be. As a “moving billboard” for your company, you can find potential clients everywhere you go. Even when you or one of your employees is off the clock, your car wrap is still going to work. While most people elect to install a full car wrap that covers every facet of a vehicle (hood, sides, bumpers, roof, wheels, windows, etc.). With that said, you can wrap a specific part of the car and still get your messaging across if done right.

This ultimately boils down to both the message of your marketing campaign and your overall budget for the wrap. When doing a car part wrap for advertising purposes, it’s key to utilizing a central position with plenty of usable real estate. A legible, purposeful message with a good call to action is sure to drive business to your front door while you drive around town. Some of the best car parts we recommend (and don’t recommend) include:

The Sides Of The Car

Drivers are constantly looking at other cars in the lanes besides them, whether because they’re driving defensively or daydreaming about driving that car instead. A car wrap on the sides of your car is guaranteed to turn heads as you go by. You have a large area to work with and portray your message while out in public.

With that said, you should be aware that while a side car wrap can be great, the doors can actually lead to your message being warped, especially if installed incorrectly. Before installing a car wrap, contact GNS Wraps, your local palm beach county car wrap install expert. 

The Hood

While it may be difficult to see your wrap while driving, a hood car part wrap works tremendously well when in traffic or when the car is parked. The hood offers the most available real estate to use, and there’s no bumps or other accents to get in the way of interfering with your message. The right visuals and messaging on your hood can instantly demand attention and have people calling you immediately.

The Trunk

Another great place for your car wrap, the back of your vehicle is a fantastic place to advertise your company or product. While there tend to be awkward lines and accents, a rear wrap will stand out to anybody behind you on the road.

The Vehicle Roof

The roof of your vehicle is the number one place we recommend against installing a car part wrap. Too often do clients come in requesting a roof wrap, not realizing that their customers are highly unlikely to see the messaging of the campaign while on the road, in traffic, or just walking down the sidewalk. 

When it comes down to it, if you’re looking to use a car wrap to advertise your business or product and stay under budget, GNS Wraps has you covered. Contact us today for a free quote either online or by giving us a call directly at (561) 502-2605.

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    West Palm Beach, FL 33405

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  • 561.502.2605
  • 7400 Georgia Ave. Suite C
    West Palm Beach, FL 33405