5 Vehicle Graphic Pitfalls to Avoid

Anyone who wants a vehicle graphic will want it to look amazing. Unfortunately, not everyone is familiar with graphic design and what makes a good vehicle graphic. Vehicle graphics are meant to positively enhance the appearance of your vehicle or bring more attention to your business. Not knowing how to create a good vehicle graphic can result in a messy, cluttered wrap that doesn’t get the message across. 

To ensure your vehicle wrap is amazing, avoid these 5 common graphic pitfalls.

1. Hard to Read Font

If you’re getting your vehicle wrapped for business purposes, you want to make sure that everyone who sees the wrap can read it and understand it. If they can’t read what’s on the wrap it will not help you or your business grow. 

The best option is to use a font that is easy to read from a long distance. These can be fonts that are blocky, similar to what you would see on highway signs and billboards. You don’t want to use a cursive font or one that can be difficult to read from a distance. It’s important to make the font big enough that everyone can see it.

2. Too Much Text

Using too much text is another big mistake. Of course, it’s important to have your business name and phone number on the vehicle, but you don’t want to have an overload of information on the vehicle as the information can get lost. 

Roads are already areas full of information and distractions, especially in high traffic areas like cities and highways. You want people to be able to read your vehicle information in about three seconds of spotting it. This is why it’s so important to keep your wrap simple and introduce a message or logo that’s easy for potential customers to understand.

3. Too Many Vehicle Graphics

When it comes to graphics, people will often think that bigger is better since more people will see it. This is far from the truth. Graphics should be used to help emphasize important details and add visual interest, not overwhelm the viewer with too much color or details. 

You want the message to be seen, just don’t go overboard. Using too many vehicle graphics can make your message seem desperate and overkill. If you want people to remember your graphic, putting too much will have the opposite effect.

4. Bad Placement

Where you put your graphics will depend on what type of vehicle they are being put on. A large box truck or van could benefit from having a vehicle graphic on the side or back. Smaller vehicles or sedans will benefit from graphics on the back window or tailgate.

5. Vehicle Graphic with no Call-to-Action

A call to action is a must. People need to know what to do once they’ve seen your graphic. Something like “Call Now” or “Visit Our Website” are examples of calls to action. Asking for a response will encourage those who see your graphic to act on it. No call to action eliminates the reason for getting a vehicle graphic in the first place. 

Vehicle Graphics Done Right

If you need a new vehicle graphic installed or you need help planning your vehicle graphic, GNS Wraps is here to help. Our team of graphic designers and car wrap professionals will know exactly what to do to help you. Contact us today to get a vehicle wrap that works. 

While driving around town, you may have seen vans with partial or full wraps. These wraps are very similar to car wraps, except these van wraps are mostly seen on commercial vans. Vans like this are an incredible way to capture attention quickly and efficiently. 

The better a van wrap looks, the better it will perform in the real world. This is because the vehicles on the road are a reflection of your organization. This means the better quality a wrap is, the better people will think about your company. GNS Wraps can help make your vans look incredible with premium van wraps using only the best materials. 

Why Do You Need Van Wraps?

Van wraps can do a lot more for you, your van, and your organization than you may think at first. A van wrap can assist with the following:

Generate Traffic to an Entity

Company vans are almost always on the road moving around. As an example, a delivery van in South Florida could move products to somewhere as far as North Carolina. A smart business owner would take this opportunity to wrap their van and have it spread your message/service everywhere it goes.

These wraps can display crucial information such as contact info, a website, or where they can be found. 

Save Money

Advertising methods such as TV or radio can be expensive. Looking at the cost per impression, van wraps are $1.40 lower than the cost of billboards and over $78 lower than radio ads. 

Long-Lasting Van Wraps

Van wraps can stay in pristine condition for up to six years. Some factors that affect this include:

• Wrap materials 
• The professionalism of the installer
• Care taken for the wrap

Ensure that the person installing the wrap is trustworthy, reliable, and uses good materials. There are also warranties available for your wrap in case something goes wrong. 

Van wraps also protect the paint on the van by acting as a barrier from dirt, weather, and other debris on the road. 

Wrap Artwork

Wrapping a van gives you full creative control over what goes on in it. This allows you to add any color or pattern that you desire. You can include as much or as little information as you’d like. Take this opportunity to use elements that bring out your organization’s theme and message. 

Get Your Van Wrapped by GNS

If you’re ready to make your van stand out from the crowd and bring more attention to your business, it’s time to contact GNS Wraps. We are your professional van wrap installer in South Florida. We use only the best materials and we ensure you you’ll walk away happy with your wrap. To schedule your wrap, visit our contact page today. 

No matter if it’s a logo, letter, color, or banner, every brand has a graphic that makes them stand out from the crowd. The way the graphic looks and feels can vary greatly on how it’s used. If you’re getting fleet graphics, you want to make sure that they reflect the personality of your brand and it can take a few creative risks to do so. GNS Wraps wants to help your fleet graphics stand out and help people recognize your brand whenever they’re on the road. Below are a few ways that you can make that happen.

Use Different Colors

The colors that you pick for your fleet graphics will play a big role in how your customers and employees view your company. Think of how you use colors in your branding. A marketing agency will want to use bright colors that attract attention while a funeral home will want to use muted, darker colors and tones. 

Your fleet graphics should accurately reflect the personality of your brand. If your brand is bright and whimsical, then your graphics should follow that same pattern. 

Fonts

Whether it’s numbers, letters, or full words, fonts have a big impact on your brand. Think of how others will perceive it. What kind of personality do your brand and logo carry? Is it elegant, artistic, or fun? 

Placement

When designing fleet graphics, you should consider where they are placed. If it’s multiple vehicles, place them in a way that they can be interchangeable. Consider where the graphic will be placed on each vehicle. It’s important that people driving by getting the necessary information about your company. 

Design Elements

You have full freedom when creating graphics so make sure to use different images, banners, and logos on your vehicle. You can display images related to your business on the doors, windows, and interior. Using a mascot or creative symbol also helps people create an image of your brand. 

Materials

There are different ways to create your fleet graphics. Vinyl wrapping is the most popular option but you can also do magnetic graphics. 

Tagline

Using a simple statement to describe your brand is a good way to portray your fleet graphics. You can do something simple like “It’s fun to shop here” or something that encompasses your brand a little better.

Don’t Overcomplicate Your Fleet Graphics

Lastly, keep your graphics simple. Your graphics should portray your branding but it shouldn’t be overwhelming. Make sure to consider the size of your vehicle so you know how much space you have to work with. 

Fleet Graphics Done Right

Fleet graphics can grow your brand and reflect what your company does. These graphics can be powerful marketing tools if done right and GNS Wraps knows exactly what they’re doing. If you’re ready to have your fleet wrapped or you have any questions, visit our contact page to get started.

Vehicle graphics are known for their long-lasting life span and amazing durability. They will, after some time, begin to fade away and peel off. On average, you can expect a vehicle graphic to last about five years, although if they are taken care of properly they may last up to ten years. The length of a vehicle graphic also depends on the quality of the adhesive and the vehicle they’re applied to.

GNS Wraps has been supplying premium vehicle graphics in the South Florida area for years and wants to help your graphics stand out. GNS Wraps wants to give you some advice on keeping your vehicle graphics as clean as possible.

When is Professional Services Needed?

If you decide to use a professional service to clean or restore your graphics, make sure to do some research first. A company that has only been in business for a short period of time can sometimes do spotty work. You should also see how they go about their cleaning method. A reputable company, like GNS Wraps, will use environmentally friendly products that are sure to make your graphics look incredible. 

How Can I Keep My Vehicle Graphics Looking Good?

When trying to keep your vehicle graphics fresh, there are a few ways you can do it:

Make sure to clean the graphics properly, especially if they have had long exposure to heat or sunlight. If there is dried mud or dirt on the graphics, use a soft, non-abrasive cleaner, and a soft-bristled brush. If the graphic has begun to peel, a professional service can either repair it or remove it without causing any damage to your vehicle. 

The less time your vehicle graphics are exposed to the sun, the longer they will retain their color. Dirt and grime on a graphic can cause the adhesive surface to become brittle and crack, resulting in damage to not only the graphic but also the vehicle.

Refrain from using a pressure sprayer when cleaning your vehicle. The intense pressure can cause your wraps to peel, fade, or crack.

A Temporary Fix for Vehicle Graphics

GNS Wraps can help make your graphic look crisp for longer. We can apply a temporary decal, paint over the graphic, or apply an overlay. If the graphic is severely damaged, a temporary fix may not be enough to fix it. 

Get Wrapped Today

Vehicle graphics are a fun and intuitive way to grow your business and get your name out there. There’s a lot that goes into creating a vehicle wrap but it’s important to get it right so you can get the most out of it. If you’re looking to get your vehicle wrapped, contact GNS Wraps today. We’re happy to answer any questions you may have. Visit our contact page or call us at 561-502-2605 for more info.

While there are tons of different reasons to invest in a vehicle wrap, there are a few things that should always be included to make sure you get the most out of your vehicle wrap. You don’t want to rush your design as there are a lot of important details you could miss. Make sure your color scheme is correct and your message is clearly important, but there could be some smaller details that you’re missing. GNS Wraps wants you to be happy and proud about the vehicle wrap you go with, which is why we wanted to show you some details you could be missing.

Logo

Before you submit your design, make sure your logo is present on your vehicle wrap. A logo is one of the most important assets a business has. It’s the logo that people remember when they think of your business so you want it to stand out. Your logo being recognizable will allow people to remember what it is and will display a clear message about who you are and what you do.

Bullet Points

While the logo will give people a way to remember what you do, some bullet points with the logo can help people further understand the exact services you provide. You want these bullet points to be concise and easy to read. People driving by you won’t have time to read long sentences or small font, so make sure it’ll be easy to read quickly while also getting the message across. 

Contact Information

Now that people know your business and exactly what it is you do, you’ll need a way for people to get in contact with you. This can be a business phone number, email, website, or any other easy way to reach you. Your phone number should be the highest priority as they can often be hidden and hard to find. It should be easy to locate and easy to read.

QR Code

QR codes are a newer trend so it makes sense if you haven’t seen many on vehicle wraps. These codes are extremely helpful for getting all the information you want someone to have in an instant. All it requires is a quick scan rather than trying to type in all the different information.

Social Media

Lastly, you want to include all of your social media handles. The world of social media is growing exponentially, so it’s important to have that information included as well. These handles can help you connect with people more than ever before. 

Get Wrapped Today

Vehicle wraps are a fun and intuitive way to grow your business and get your name out there. There’s a lot that goes into creating a vehicle wrap but it’s important to get it right so you can get the most out of it. If you’re looking to get your vehicle wrapped, contact GNS Wraps today. We’re happy to answer any questions you may have. Visit our contact page or call us at 561-502-2605 for more info.