How to Make Your Fleet Graphics Represent Your Brand

No matter if it’s a logo, letter, color, or banner, every brand has a graphic that makes them stand out from the crowd. The way the graphic looks and feels can vary greatly on how it’s used. If you’re getting fleet graphics, you want to make sure that they reflect the personality of your brand and it can take a few creative risks to do so. GNS Wraps wants to help your fleet graphics stand out and help people recognize your brand whenever they’re on the road. Below are a few ways that you can make that happen.

Use Different Colors

The colors that you pick for your fleet graphics will play a big role in how your customers and employees view your company. Think of how you use colors in your branding. A marketing agency will want to use bright colors that attract attention while a funeral home will want to use muted, darker colors and tones. 

Your fleet graphics should accurately reflect the personality of your brand. If your brand is bright and whimsical, then your graphics should follow that same pattern. 


Whether it’s numbers, letters, or full words, fonts have a big impact on your brand. Think of how others will perceive it. What kind of personality do your brand and logo carry? Is it elegant, artistic, or fun? 


When designing fleet graphics, you should consider where they are placed. If it’s multiple vehicles, place them in a way that they can be interchangeable. Consider where the graphic will be placed on each vehicle. It’s important that people driving by getting the necessary information about your company. 

Design Elements

You have full freedom when creating graphics so make sure to use different images, banners, and logos on your vehicle. You can display images related to your business on the doors, windows, and interior. Using a mascot or creative symbol also helps people create an image of your brand. 


There are different ways to create your fleet graphics. Vinyl wrapping is the most popular option but you can also do magnetic graphics. 


Using a simple statement to describe your brand is a good way to portray your fleet graphics. You can do something simple like “It’s fun to shop here” or something that encompasses your brand a little better.

Don’t Overcomplicate Your Fleet Graphics

Lastly, keep your graphics simple. Your graphics should portray your branding but it shouldn’t be overwhelming. Make sure to consider the size of your vehicle so you know how much space you have to work with. 

Fleet Graphics Done Right

Fleet graphics can grow your brand and reflect what your company does. These graphics can be powerful marketing tools if done right and GNS Wraps knows exactly what they’re doing. If you’re ready to have your fleet wrapped or you have any questions, visit our contact page to get started.

Contact Us

  • 561.502.2605
  • 7400 Georgia Ave. Suite C
    West Palm Beach, FL 33405

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  • 561.502.2605
  • 7400 Georgia Ave. Suite C
    West Palm Beach, FL 33405